GROOP — Social Discovery on Campus
On-campus social discovery for student-run events that don't make it to the official bulletin board — pickup games, study sessions, last-minute coffees, dorm parties.
Overview
GROOP brings every kind of on‑campus interaction — class messages, office hours, club events, dorm meetups — into a single app. The brand metaphor: one water drop is a student, many drops grouped together are a community.
The Challenge
Campus communities run on too many disconnected tools. Students and faculty waste time bouncing between apps to find peers, schedule, and join events — there's no platform that unifies contact, calendar, and discovery.
Process
A 5‑phase journey from research to development: 13 interviews + 94 surveys across Parsons and CMU; two personas (student + faculty); a Game‑Changer journey map; and three workflow scenarios that became the product's spine — appointments, joining events, creating events.
Final Design
From information architecture and sitemap to mid‑fi wireframes, brand system, and hi‑fi visual design — everything mapped back to the three core workflows and the water‑drop metaphor.
Gallery
Hero shots, product mockups and motion previews.
